Discovery & Scoping
We open each engagement by framing the core business question, interviewing stakeholders, and outlining measurable success criteria.
Purpose Driven by Data
Rooted in applied AI, energized by lifelong learning.
Fundamentals of Fun is an independent crew of Schulich MMAI 2024-2025 alumni who blend the rigour of data science with the empathy of design thinking. We are passionate about the intersection of AI and business, sharing projects that spark inspiration for other builders who want to explore what emerging technology can accomplish.
Fast Facts
- Program Roots: Schulich Master of Management in Artificial Intelligence
- Home Base: Toronto, Canada
- Focus: Translating AI research into shareable experiments and playbooks
- Community: Alumni collaborators plus mentors and friends of the cohort
Our Journey
We move from ideation to deployment in collaborative sprints, guided by candid feedback and agile experimentation.
Data Strategy & Prototyping
Using design thinking workshops and rapid experiments, we uncover the highest-leverage data features and iterate on proof-of-concept models.
Delivery & Enablement
We present actionable dashboards, pilots, and playbooks, ensuring our partners are equipped to scale and govern AI responsibly.
Meet the Team
Our collective represents diverse backgrounds across consulting, engineering, finance, and product. A few of the voices leading our 2024-2025 cohort:
Allan Galli Francis Xavier
UX visionary and product strategist shaping human-centered AI experiences for pilots and pitches.
Bailie Geddes
Project manager and community builder who keeps experiments on track and stories resonant.
Christine Tang
Marketing and operations lead translating product insights into narratives that galvanize action.
Ethan Hu
Systems and deployment engineer building the technical backbone for prototypes in the wild.
Matthew Cheung
Data science and machine learning specialist turning research into measurable, responsible AI.